Scotiabank Centre it is as Halifax Metro Centre gets its new name

Metro Halifax
Published on June 25, 2014

Mayor Mike Savage, left, Craig Thompson, Scotiabank senior vice-president of Atlantic Region and Scott Ferguson, president and CEO of TCL unviel the Scotiabank Centre logo.                

©Jeff Harper - Metro Halifax


And the new name is … Scotiabank Centre.

At a much-anticipated presser on Wednesday during the lunch hour, Trade Centre Limited and the city of Halifax announced that Scotiabank Centre will become to the new name for the Halifax Metro Centre.

The announcement was officially made inside the Metro Centre, with Scotiabank paying $650,000 per year over 10 years for naming rights.

Halifax regional councillors voted Tuesday to award the naming rights for the 35-year-old facility to the “highest scoring proponent.”

Moments after that vote, Trade Centre Limited issued a news release inviting media to meet the new Metro Centre partner for the event on Wednesday.

A staff report suggests the Metro Centre needs $5 million in refurbishments including improved seating and washroom facilities, which would require a “significant capital investment” by HRM, which owns the facility.

Bids for the naming rights were evaluated primarily on “net present value of financial contribution,” along with exclusivity, financial stability, and company fit.