Wolfville theatre going digital

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Times are changing.

“Digital cinema is the new reality for cinemas everywhere – including the Annapolis Valley’s Al Whittle Theatre,” says Steven Slipp. “Gone is the spinning of 50-inch film platters feeding 35 mm film through an old-style projector.”

Digital cinema is the new reality in the film distribution industry, and the local Wolfville cinema has had to follow the trend and buy new gear to stay current.

The Acadia Cinema Cooperative’s well-loved theatre has added new technology and upgraded its digital projection capability to ensure first-run films are available to film societies and other presenters, said Slipp, who chairs the volunteer board.


The Fundy Film Society’s weekly program of films and documentaries relies heavily on the theatre’s projection technology.


“We are really pleased the Acadia Cinema Co-op has made this investment – it guarantees we will be able to continue offering the first run international films our audience is looking for,” said Bill Zimmerman, a programmer with Fundy Film.


But it comes at a cost.


“Now we just have to pay for it,” added theatre manager Mary Harwell. “Our not-for-profit theatre needs community support to pay for this latest improvement. We’re hoping to sell enough shares by tax time to wipe out the cost for the new digital server.”


There is new interest in the cinema for digital projection. Harwell announced new cultural programs are being planned.


“Live theatre and live-filmed concert events are more possible than ever before. In fact, we have two new presenters developing programs specifically for the Whittle’s screen.”


Just Us Coffee Roasters is sponsoring Jesus Christ Superstar on Dec. 28 – a live filmed West-end London musical theatre classic available for screening only until the end of the month, said Harwell.


“There is another group booking a music series of live-filmed rock and pop music concerts. Live-streaming of special music and theatre shows is a possibility too in the near future.”


The Acadia Cinema Cooperative is seeking to sell enough $100 shares to cover this upgrade cost. Nova Scotia’s Equity Tax Credit program offers a 35 per cent tax credit on each share sold. The current tax incentive ends Feb. 28, 2013.


For more details visit www.acadiacinema.coop

Organizations: Acadia Cinema Cooperative, Wolfville theatre, Al Whittle Theatre Wolfville cinema Fundy Film Society Acadia Cinema Co-op London musical theatre

Geographic location: Annapolis Valley, Nova Scotia

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