The curtain has gone up for the Astor Theatre's latest fundraising campaign.
The Astor Theatre has started a new fundraising campaign, not only for a new digital projector but also overall improvements to the building. The Theatre is the oldest operating movie theatre in Canada, starting in the silent era. Shown are posters found under siding on a house on Waterloo Street that would have been used by the theatre.
Last week pamphlets were distributed to mailboxes in Queens County, outlining the goals for the campaign.
The first goal is to raise $100,000 towards a digital projection system.
The movie industry switched to an all digital distribution system in September of this year, and the Astor Theatre is only equipped with 35mm film projectors. In order to show new movies, the projector needs to be replace.
However switching to the new format brings other benefits as well. The theatre will be able to show new releases earlier, with better picture and sound quality. It also opens up the opportunity to live-stream performances from anywhere in the world, and hook in other digital presentations to the projector.
The second goal is to raise another $200,000 to upgrade the theatre itself. This covers seating and lobby improvements, washroom renovations, climate control for air conditioning and heating, a new grand piano and new digital signage.
All this is to make a more enjoyable experience for the audience.
The Astor Theatre is the oldest operating movie theatre in Canada.