WHITE POINT – Finding new ways to draw people to Queens County year-round is one of the priorities at White Point Beach Resort, and Donna Hatt believes the business has found a great new way to do so.
“Showing folks how much fun they can have here in Nova Scotia in winter, not just in July and August, is really important if we are going to achieve the goal of growing revenues from tourism to $4 billion as set forth in the One Nova Scotia Report,” says Hatt, who is the marketing manager for the White Point Beach Resort.
White Point Beach Resort has the perfect recipe for winter fun, and it includes a whole lot of lobster, she says. For the first year, White Point is inviting guests to a real lobster fishing experience.
Hatt says White Point has been hosting a lobster feast every February for a number of years now, with lobster fisherwoman Sarah Allen out of Second Peninsula hosting a lobster tales experience during the event. Through touch-tanks, photos and video, guests have been virtually going lobster fishing and enjoying it very much.
It’s left many guests asking how they can do the real thing. Hatt says they had been partnering with licenced guide Brad Crouse to take guests on boat tours on his lobster boat, outside of lobster season, which satisfied some of the curiosity.
Now, guests can experience the real deal.
Building on these forged relationships, and with the help of South Shore Tourism Coop and Tourism Nova Scotia, Hatt says White Point has create a unique, chance-of-a-lifetime experience.
Guests can now go winter lobster fishing with a lobster fisherman onboard his working fishing boat on the Atlantic Ocean at sunrise. Then, they’ll head back to the resort, where they can steam and eat the fresh lobster they caught, with some help from the chef at White Point Beach Resort in preparing the meal. There are four dates offered this season from now until May.
The Great Canadian Fishing Feast Excursion is a two night/three-day package meant to immerse guests in the life a lobster fisherman, says Hatt. Presently, the package is presented as an all-inclusive, designed to help attract first-time visitors to Nova Scotia.
Hatt says the uptake of the idea has been positive already, although the package was only announced a few weeks ago.
“Guests who are already booked to stay want to switch to this package, particularly those who are not from Nova Scotia,” says Hatt.
This lobster fishing experience is part of the 90th anniversary celebration of White Point. The resort has been rolling out a number of new, uniquely Nova Scotian experiences that salute its rich history and humble beginnings as a hunting and fishing lodge.
“In keeping with our roots, we want to invite guests to get outside, be with licenced guides and explore our great nature and learn about our natural assets and way of life. With this new experience we continue our tradition of celebrating our incredible partners who help us create memories for guests that will last a lifetime,” says Hatt.
While summer may be considered a great season to visit Nova Scotia and the South Shore, Hatt says around White Point, the staff thinks the winter season is the best season to visit because it's the surfiest and it's lobster season.