BERWICK - One do-it-yourself graphic tee was all it took for Stacey Floris to be hooked.
From shirts that assert it’s simply “too peopley outside” to onesies that read “Daddy’s little beard puller,” Floris is often amused by the designs that come to mind for custom orders.
And then there’s the heartwarming creations that conjure up all the feels, like a tiny t-shirt with the words “I’m Free” posted above a small hand holding three fingers up. “Mom humour,” Floris quickly learned, is a big seller.
From sentimental to sassy, her retail business Viking & Virtue is a new go-to source for custom clothing, home décor and vinyl decals within the Annapolis Valley.
Floris explains that It all started when a friend showed her how to make a graphic t-shirt that illustrated her “slight obsession with llamas.”
“I was like, ‘I will never not to do this again in my life. This is so much fun,’” said Floris.
Floris, a stay-at-home mother who also runs a hobby farm with her husband, started Viking & Virtue in January.
“I think it satisfies all of the creativity pieces I really like because all of the orders are custom,” she said.
She’s thrilled with how quickly the orders came rolling in.
“I’ve been doing a lot of kids’ birthday shirts and toddler shirts,” she said, noting that people seem to be excited to back her local business.
“I’m actually so impressed with how supportive everyone’s been. I’m so grateful for all of the support and love.”
As for the name, Floris laughs as she explains that her husband somewhat resembles a viking with his “beard and big hair.” But there’s a bit more to it than that.
“I really like the juxtaposition of what those two things mean. The type of stuff I do is either really sweet for toddlers, or… inappropriate mugs or inappropriate shirts,” she said, adding that she has a good sense of humour about it all.
Orders can be placed online through the Viking and Virtue Facebook page, where a price list can be found.