$35,000 requested for marketing
YASTA general manager Julie Walters and president John Cunningham appear before Yarmouth town council seeking marketing funds. BELLE HATFIELD PHOTO
Yarmouth town council will consider a request from the Yarmouth and Acadian Shores Tourism Association to contribute $35,000 for marketing at next week's council meeting. YASTA is making the request to the four municipal units that fund the organization in response to the anticipated return of ferry service to Yarmouth in 2014. Deadlines are looming for ad space in the province's Doers and Dreamers guide. The Municipality of Yarmouth has already approved the funding request.
In her presentation to the committee of the whole, YASTA general manager Julie Walters pointed out that if southwestern Nova Scotia waits until visitors dock in Yarmouth to try and convince them to stay and enjoy the area, "we're going to be too late."
She said the area needed aggressive marketing in order to capitalize on the arrival of visitors and that requires money.
Council did not build a contingency fund into the current budget in anticipation of the ferry and several councillors wondered where the additional money might from. The Town's CAO Jeff Gushue is recommending that, should council approve the funding at next week's council meeting, they should make provisions to take it from the town's operating reserve funds at the end of the year, if there is a budget shortfall.
YASTA is also approaching the province for funding.
Mayor Pam Mood said in considering the request, that council should make its decision, "based on what is the right thing to do."