After a slow start to the year, Nova Scotia is beginning to see some positive results during the peak tourism season. Visits for the month of July were up one per cent over last year.
"While we are seeing some positive signs, results so far this year are mixed as we work to address a significant decline in tourism over the last 10 years," said Patrick Sullivan, CEO of the Nova Scotia Tourism Agency min a media release. "Through the Nova Scotia Tourism Agency, we are working with our industry partners on a new strategic approach to reverse this trend and increase our competitiveness on the world stage.
The province welcomed 968,800 visitors in the first seven months of 2013, a decrease of two per cent compared with the same period in 2012.
Results from January to May typically account for almost one third of annual visits to Nova Scotia. More than 50 per cent of annual visitors arrive between June and September, when most vacationers are travelling. The remaining 20 per cent of visitors arrive between October and December.
From January to July, more than 1.3 million room nights were sold in Nova Scotia, down three per cent from the same period last year. July numbers were down in Halifax, which saw major events such as the Tall Ships festival and the Telus World Skins Game in 2012.
Overall visits from Canada are down two per cent year-to-date, but rebounded one per cent in the month of July.
Early indications show visitors travelling by road from Ontario and Quebec increasing significantly so far in August. Road travel makes up 68 per cent of annual visits to Nova Scotia.
About 70,000 Americans visited the province in the first seven months of the year, similar to the same period in 2012. Visits from the United Kingdom were up 18 per cent, while visits from Germany decreased 17 per cent.