STM Quest, the company that is viewed most favorably by the province for providing ferry service between Yarmouth and Portland, recognizes the importance of arts in the community.
Lisa Arnold is the vice president of brand marketing and product development for Quest Navigation.
CARLA ALLEN PHOTO
In addition to having a 13-square-metre “wall area” for art, the ferry will also be featuring two artists each month on a rotating basis, says Lisa Arnold, vice president of brand marketing and product development for Quest Navigation, a partner in the venture.
“We plan on having artisans from both regions,” she said, referring to Maine and Nova Scotia.
“I think the artists have suffered from not having a ferry so we’d like to keep crafts and artwork (aboard).”
The president of the Yarmouth Art Society, Virginia Stoddard, says she thinks the idea is a “fantastic” one.
“Both Portland and Yarmouth have vibrant artistic communities, and it will be wonderful to showcase the creativity to be found in both ports. Good for the artists and the passengers. I love the possibilities inherent in building stronger ties between Portland and Yarmouth,” said Stoddard.
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In addition, Arnold says that once the process of securing the service has been completed, the STM Quest website will be updated so that tourism operators can complete online forms, describing what they have to offer and possibly be incorporated into a program.
“We very much want to partner with tourism operators for everything, lodging, events, places, restaurants. We really see this as bringing people through all of Nova Scotia. That’s what our intention is,” said Arnold.
She also said the company would like to possibly work with theatre groups, providing bundle sales in theme oriented packages.
“That will pique a lot of interest that people may have,” she said.