Six western Nova Scotia tourism marketing projects get government funding

Published on July 25, 2014

The Acadian Village. Submitted

Tourism marketing projects in western Nova Scotia got a financial boost July 25 with the second batch of provincial money via the Southwest Nova Tourism Task Team.

Pam Mood, team chairwoman and mayor of Yarmouth, announced $180,990 for six new tourism marketing projects.

Friday’s announcement is the second disbursement of funds, project co-ordinator Juanita Bruneau confirmed. The first was in March, when $414,535 was invested in 28 projects in the region.

The money comes from a $1 million provincial investment in the team, created by the government in May 2013 in response to recommendations from the Report of the Expert Panel on a Yarmouth-US Ferry.

“We’re almost at $600,000,” Bruneau said of the amount invested in tourism projects so far.  “With the remaining funding we’re working on other marketing initiatives.”


Southwest Nova Tourism Task Team funding recipient announced July 25:


Annapolis Valley Chamber of Commerce: $50,000 for  marketing campaigns designed to increase the sales and profits of regional restaurants, wineries, retailers and attractions.


La Société Touristique Bon Temps d’Argyle: $50,000 for  Acadian Skies and Mi’kmaq Lands project to  Gain the StarlightTourism Destination and Reserve certifications andprovide the marketing and resources necessary to turnthe Starlight project into a sustainable regional tourisminitiative.


Yarmouth and Acadian Shores Tourism Association: $50,000 for increasing awareness of the vacation experiences available in the Yarmouth and

Acadian Shores region via the development of a complete branding solution.


Le Village historique acadien de la NouvelleÉcosse: $13,065 for theAcadian Passport project to  capitalize on Acadian stories that are told at numerous attractions in the region to increase regional and site-specific visitation.


Shelburne County Tourism Association: $11,900 for 2014/2015 marketing to promote Shelburne County as a desirable travel destination and increase awareness of new and existing experiences through target and online marketing activities.


Region of Queens Municipality: $6,025 for Market-Ready Experiential Vignettes and Aerial Photography Project to position Queens County as a destination through the creation of experiential vignettes and the production of aerial photography to be integrated into the social and online marketing activities.