President Frieda Perry says their organization is working with Mars Canada for the initial launch of the program which will include a Yarmouth SPCA page on the Kurt Browning Pedigree Adoption Drive Campaign website.
“They are going to provide us with adoption packages and product coupons for all new adoptions,” said Perry.
Pedigree will be donating a minimum of $5,000 to each shelter to be used to provide support for dogs in their care. In addition, shelters will receive a digital camera that can be used to upload pictures of available dogs on to their shelter page on
www.mypedigree.ca. The makers of Pedigree will also be providing new dog owners with a Pedigree Adoption Starter kit which includes wet and dry food, treats, coupons and a dog owner’s handbook that outlines helpful tips and information about dog adoption.
The campaign aims to raise $500,000 for shelter dogs across Canada. The funds will go towards helping 2,000 dogs – be that covering vet care, vaccinations, shelter and food.
“We are very excited and honoured to be part of this program,” said Perry, who will be providing more details as the campaign proceeds.
The Pedigree Adoption Drive campaign is all about encouraging Canadians to consider adopting a shelter dog. For those who can’t adopt a dog right now, there are lots of other ways they can contribute. Visit
www.mypedigree.ca to see how.
by Carla Allen/The Vanguard 
