Experiential Tourism Workshop, Nov. 21-22

The Annapolis Digby Economic Development agency is accepting applications to participate in an Advanced Experiential Tourism Workshop, to be held November 21 and 22 in Cornwallis Park.

Experiential Tourism is a broad term which applies to tourism where visitors do, rather than see. This could be anything from bird-watching to hiking to historical re-enactments. Nature tourism, adventure tourism, resource-based tourism, ecotourism, and heritage tourism could all be included under this term.

The workshop is designed to address product development, packaging, pricing, web marketing, the ‘customer relations ladder’, web-based story telling tools, online tactics, the importance of social marketing, and how to generate photos, text & video content for the web.

The workshop will be led by Celes Davar of Earth Rhythms Inc. and Todd Lucier of Tourism Keys Marketing Training & Northern Edge Algonquin Inc.

Registration costs $100, and it is suggested to come equipped with a laptop and/or digital camera to derive the full benefit.

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Advanced Experiential Tourism Workshop

November 21-22, 8:30-4:30, 86 Atlantic Avenue, Cornwallis Park

To register or for information:

www.annapolisdigby.com, (902)638-3490