Editorial: Burger week …just an awesome idea

Greg Bennett
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This week people have been eating and celebrating all things burger for a good cause in Halifax.

Halifax Burger Week is a restaurant promotion that brings together dozens of eateries that offer a smorgasbord of various burgers that range from your standard beef fare to fish, chicken and even veggie burgers.

 From March 20 through to March 26 people can take part by picking up a Burger Week passport at 51 participating locations and start eating around the city. Eaters receive a passport they get stamped and with three stamps from different locations their name is entered into a draw for a prize. (We believe this year’s prize is a smoker and a barbecue.)

What a fantastic idea.

Each of the 51 restaurants are offering a specially created burger for $5 or a burger at a price over $5 but with proceeds going towards Feed Nova Scotia

 This simple and popular restaurant promotion organized by The Coast, which bills itself as Halifax’s alternative newspaper, is an example of some of the ways an organization can help promote local businesses in a way that helps the community as well.

It’s even a potential tourism draw.

We’ve heard of a few people interested in heading the city to see what special $5 burgers have been concocted by the city’s various eateries. There are also giveaways and a person walking around in a burger costume as part of the promotional effort.

It all sounds like fun.

We believe this is a concept that could be modified for communities around the province. It is really just a matter of getting the local restaurants together, and with a little promotion …voila.

This is a concept that probably only works if the fare is on the reasonable side of pricing. We’d imagine that anything $10 or less would work.

We’d suggest that Shelburne County is probably better known for its seafood than its burgers but again we’re not the experts.

Instead of burger week though we could imagine a seafood week, haddock week or maybe even lobster week. Or maybe a burger week could be duplicated here or be something that could be promoted across the South Shore.

It’s something the county’s two chambers of commerce could put together in a jiffy and we’d imagine that local municipalities and economic development groups would help promote as well.

Burger week; haddock week; lobster week; scallop week; or just an all things crustacean week.

 We can already taste it.


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