© Ashley Thompson
Jennifer Daniels, Lisa Bower and Katie Nodding belong to a volunteer group determined to make the first annual Bras Across the Avon campaign anything but a bust.
The Windsor to Falmouth bridge will be looking a little perkier than usual for the 15th annual Pumpkin Regatta.
A group of six women are calling on the citizens of Windsor and West Hants to lend some support as they collect bras for the inaugural Bras Across the Avon campaign.
The campaign, dreamt up by local businesswoman Lisa Bower, was inspired by Halifax’s Bras Across the Bridge and the upcoming pumpkin regatta going pink in support of breast cancer research.
The goal of Bras Across the Avon is to string brassieres from one side of the bridge to the other in time for regatta participants to paddle their giant pink gourds across Lake Pisiquid.
The interconnected bras will create a powerful image intended to pique curiosity while driving an important point home.
“They represent women. Women come in different shapes and sizes and colours… and it doesn’t matter who you are, if you have mammary glands you have potential to develop breast cancer,” says Bower, owner of Lisa’s Café in Windsor and team leader for Bras Across the Avon.
Bower says one in every nine women are affected by breast cancer.
Several businesses from Vaughan to Cheverie have signed on as drop-off locations for donations of bras or cash for the Canadian Breast Cancer Foundation.
Bower says she thought of the starting Bras Across the Avon while making pastries in the kitchen at her café, and just had to walk next door to T.A.N. Coffee and Daniels’ Flower Shop to find two recruits — Katie Nodding and Jennifer Daniels — to help her pull it off. The trio quickly became a group of six that has managed to launch Bras Across the Avon in less than two months.
“Without them my idea would still be a seed baking in the sun,” Bower said.
The volunteer group is still searching for more businesses to host collection boxes and additional sets of hands to help hang the bras off the bridge in time for the regatta, which is slated for Oct. 13 at 2 p.m.
To learn how to get involved, contact Bower at firstname.lastname@example.org.