Marketing for ferry a priority for tourism group
By Belle Hatfield
Yarmouth town council has granted Yarmouth and Acadian Shores Tourism Association’s request for $35,000 in special funding to help fund a marketing initiative to capitalize on the return of the ferry service in 2014.
The municipalities of Yarmouth and Argyle have already approved a similar request. Clare’s council referred the request to its tourist association and has not voted on a motion to grant the additional funding.
Deadlines are looming for ad space in the province's Doers and Dreamers guide.
In her presentation to the committee of the whole on Sept. 5, YASTA general manager Julie Walters pointed out that if southwestern Nova Scotia waits until visitors dock in Yarmouth to try and convince them to stay and enjoy the area, "we're going to be too late."
She said the area needed aggressive marketing in order to capitalize on the arrival of visitors, and that required money.
Council did not build a contingency fund into the current budget in anticipation of the proposed ferry service resumption. Council has approved a provision to take it from the town's operating reserve funds at the end of the year, if there is a budget shortfall.
YASTA is also approaching the province for funding.