A Greenwich-based communications company’s pitch to start a new English-language FM radio station in Windsor has been tuned out.
The Canadian Radio-television and Telecommunications Commission (CRTC) released its ruling on a D & K Communications’ application, pitching the launch of a low-power commercial FM station in Windsor, on Aug. 6.
The proposed station would have served Hants County, predominantly featuring country music but also dedicating 25 per cent of its airtime to pop, rock and dance and another 25 per cent to easy listening, according to a summary of the broadcasting commission’s decision.
“D & K Communications indicated that local programming would feature local events, farm reports, live on-air artists, as well as interviews with local politicians and athletes, and would provide an apprentice program offering employment to local students,” the decision reads.
The CRTC ruling says the application was denied on a number of grounds, including opposition from CFAB Windsor’s owner, Maritime Broadcasting System Limited.
“Maritime objected to the applicant’s statement that there are no stations operating in Windsor and pointed out that its English-language radio station CFAB has been operating in Windsor for 68 years. In light of this, Maritime stated that all of the applicant’s estimates regarding listenership, market share, revenues and expenses are based on a false premise,” the ruling explains.
CFAB Windsor, more commonly known as AVR, is the dominant county music station serving the area.
MBS Ltd. also expressed concerns that the application submitted by D & K Communications did not show that the market in Windsor could support another radio station without adversely impacting CFAB, and the applicant’s intent to air 12 hours of local programming each broadcast week would not meet the Commercial Radio Policy standards calling on the CRTC to ensure one-third of the programming on FM stations in competitive markets is local.
In learning of CFAB’s concerns, D & K Communications noted that CFAB is based in Kentville and “the Windsor population and its businesses can support an additional radio station since it plans to not only serve Windsor, but also Hants County.”
The Nova Scotia Registry of Joint Stocks lists David Lague as a partner with D & K Communications. As of press time, the Hants Journal was unable to get in touch with Lague for an interview.
The CRTC’s full decision can be viewed online at: www.crtc.gc.ca/eng/archive/2013/2013-367.htm.