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The Annapolis Valley Chamber of Commerce is partnering with the provincial government to promote the region to visitors.
"With the return of the Yarmouth ferry and renewed marketing efforts in New England, we have a fresh opportunity to attract new visitors," said chamber president Sue Hayes.
"Government has done its part to promote the province, now it's up to us to capitalize by doing more to tell people about all the things that make the Annapolis Valley a great place to visit."
The Nova Scotia Tourism Agency is providing $100,000 to help the chamber market the Valley region in 2014.
Tourism agency chief executive officer Patrick Sullivan was in Greenwich June 5 to speak to the quarterly meeting of the Valley group.
"Tourism is a tremendous economic driver for the valley, so it is important to make investments to stay competitive," said MLA Keith Irving.
"I am particularly encouraged by the collaborative approach taken by the Annapolis Valley Chamber of Commerce on this initiative."
The chamber's plans include a radio and television campaign to tell people about the attractions the valley presents. Future plans include developing a smartphone app, wine festival and an enhanced website.