Annapolis Valley Chamber partnering with province on tourism strategy

Wendy Elliott
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Annapolis Valley Chamber of Commerce logo

The Annapolis Valley Chamber of Commerce is partnering with the provincial government to promote the region to visitors.

"With the return of the Yarmouth ferry and renewed marketing efforts in New England, we have a fresh opportunity to attract new visitors," said chamber president Sue Hayes.

"Government has done its part to promote the province, now it's up to us to capitalize by doing more to tell people about all the things that make the Annapolis Valley a great place to visit."

The Nova Scotia Tourism Agency is providing $100,000 to help the chamber market the Valley region in 2014.

Tourism agency chief executive officer Patrick Sullivan was in Greenwich June 5 to speak to the quarterly meeting of the Valley group.

"Tourism is a tremendous economic driver for the valley, so it is important to make investments to stay competitive," said MLA Keith Irving.

"I am particularly encouraged by the collaborative approach taken by the Annapolis Valley Chamber of Commerce on this initiative."

The chamber's plans include a radio and television campaign to tell people about the attractions the valley presents. Future plans include developing a smartphone app, wine festival and an enhanced website.

Organizations: Annapolis Valley Chamber of Commerce, Nova Scotia Tourism Agency

Geographic location: Annapolis Valley, Yarmouth, New England Greenwich

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Recent comments

  • concerned Valley citizen
    June 23, 2014 - 22:21

    TRAINS ! We need a train to transport the tourists to our Valleyhere . PLANES ! We need an airport to transport the tourists here ! ROADS ! We need pot hole free roads so tourists don't wreck their cars. TAXES ! We need to exclude tourists from harsh Government taxation and make this a tourist friendly place to visit that doesn't appear to be gouging visitors . Lodging ! We need somebody to rebuild the Wandlyn hotel. It's loss is creating a room shortage and we miss the lounge. The burned out shell is getting to be an eye-sore. Boats ! Good news here, after a 4 year absence due to Government cut backs, the Yarmouth ferry is finally back and we must take advantage by offering reasonable rates.

  • john ross
    June 13, 2014 - 10:13

    Great news......but it's still one govt's hand in my right pocket and another in my left ...taking my last dime for more taxpayer funded employment programs

  • Nancy Sweeney
    June 10, 2014 - 15:57

    While working on the tourism plan, they should take into consideration the functions of the airport such as aviation tours and skydiving... oh wait... skydiving... too soon? #kingscouncilfail